ABOUT | GZW RETURN

Where Events Become Environmental Action

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The Meaning Behind
GZW RETURN™

The name GZW RETURN™ reflects both our mission and our method.

GZW stands for GenZero Waste — a new generation committed to eliminating and effectively diverting waste from our landfills, not just managing it.

RETURN signifies our process and promise: instead of sending waste to pollute the earth, we return it in a higher, cleaner form — as inert ash, ESG data, and long-term environmental value.

Every action we take is about restoring balance, redefining responsibility, and returning impact to the planet — not waste.

OUR GUIDING PRINCIPLE

I Am Responsible for the Waste I Generate

GZW RETURN™ was born from a simple question: What if events could eliminate waste entirely — not just reduce or recycle it?

Today’s large-scale events generate thousands of tonnes of waste, much of it ending up in landfills despite the best intentions. GZW RETURN™ offers a bold new model — one where every event becomes a platform for measurable impact.

Our proprietary process redefines sustainability for the event industry. Backed by over a decade of experience in high-impact conferences and supported by Malaysia’s leading environmental engineers, GZW RETURN™ bridges event operations with real ESG action.

This pilot programme is independently operated by GZW RETURN™ with support from aligned venues, sponsors, and government stakeholders. It is a proprietary initiative developed by JME Group, and powered by The Asher®, a Malaysian-made waste elimination system.

Our goal is bold: to establish a zero-waste-to-landfill event framework that can be adopted worldwide — starting at home in Malaysia, and positioning our nation as a global leader in sustainable event innovation.